The issues that the automotive filter industry should consider

A filter is an accessory that filters impurities or gases through filter paper. According to different filtration functions, they can be classified as: oil filters, fuel filters (gasoline filters, diesel filters, oil-water separators, hydraulic filters), air filters, air conditioning filters, etc. The engine has three types of filters: air, engine oil and fuel, which are generally called the "three filters". Together with the air conditioning filter, they are commonly known as the "four filters", respectively responsible for filtering the media in the lubrication system and combustion system, as well as the air intake system and the air circulation system in the engine compartment.

The filter industry began in the 1960s

The birth of China's filter industry began in the early 1960s. Under the planned economy system, the Shanghai Internal Combustion Engine Research Institute has done a lot of work in planning the industry's development, formulating product standards and test method standards, organizing the research and development of engine oil, fuel and air filter paper, and developing new filter products.

Automobile filters belong to the category of consumable parts. In the automotive maintenance process, their demand is on par with that of lubricating oil, and their output value is no less than that of other markets. However, according to media data, although Meijia Shell lubricating oil only occupies about 30% of the domestic automotive maintenance market, it has snatched 80% of the market profits. However, the automotive filter market lacks such near-monopolistic brands. There is often a chaotic situation among manufacturers and malicious competition. The high-end domestic filter market is mainly occupied by foreign-funded and joint venture enterprises.

The key to the transformation from "three filters" to "four filters and five filters" lies in whether the vast market can be seized.

As of the end of March 2022, the total number of motor vehicles in China reached 402 million, among which 307 million were automobiles. Composed of cars of different brands and models, according to the relevant data and empirical formula of the Filter Branch of the China Internal Combustion Engine Association (filter: car ownership = 5:1), that is, each car replaces 2 oil filters, 1 air filter, 1 gasoline filter and 1 air conditioning filter every year. It can be seen that the "three filters" market has huge development space. However, whether one can gain a foothold in the market is the key. There are many channels for brand building nowadays, but finding a way that suits one's own enterprise is the key.